Pricing

Pay for what you use.
Credits never expire.

Buy a credit pack once and spend it on the steps you need. Start with 40 free credits, no card needed.

Validate
$19.99one-off
300 credits
about 6.7¢ per credit

Take one idea all the way to a Verdict, with credits to spare.

Get Validate
Most popularLaunch
$49.99one-off
900 credits
about 5.6¢ per credit

The full journey for one idea, plus credits toward a second.

Get Launch
Scale
$84.99one-off
2,000 credits
about 4.2¢ per credit

About three full journeys, for founders testing several ideas.

Get Scale

Or start free: 40 credits when you sign up, no card needed. Credits never expire.

What things cost

Every step has a price you can see.

Spend credits only on the steps you need. The cost is shown before you start each one.

Discover
About you
Free
Ideation
Per idea. Free if you bring your own idea.
20 credits
Validate
Market
50 credits
Key risks
50 credits
Interviews
50 credits
Verdict
Needs Market, Key risks and Interviews first
100 credits
Launch
Business plan
200 credits
Live site
Year 1, on a Fonda subdomain
100 credits
MVP plan
50 credits
Legal & setup
50 credits
Scale
GTM
50 credits
Key metrics
Per update, so not counted in the full-journey total
10 credits
Raise
Needs the Business plan first
50 credits
Stay ahead
Free
Marty, your co-founder
Ask anything, any time
1 credit per message
From idea to Verdict
about 270 credits
Full journey: one run of each step, without the website
about 670 credits

How credits work

Only need a business plan? $29, no account

One full business plan for one idea, emailed to you in about 10 minutes. No account, no subscription and no credits. Full refund if it fails.

Get a business plan
Pricing FAQ

Questions, answered.

No. Credits never expire, so you can stop and come back whenever you like.