Real validation, then a straight answer.
Your co-founder designs falsifiable demand tests instead of vanity surveys, helps you find and talk to real customers, then scores the result: go, refine, or pivot. If the idea doesn't clear the bar, you get pivoted to a better one instead of sinking months into a dead end.
- Falsifiable tests
- Real customer conversations
- A scored verdict
Most 'validation' is theater.
- Leading surveys that confirm what you hoped
- 'Would you use this?' (everyone says yes)
- No bar for what counts as a pass
- A vague 'looks promising' and a year wasted
- No idea who actually wants it
- Falsifiable tests designed to break the idea
- Help finding and talking to real buyers
- A clear pass/fail bar set up front
- A scored go / refine / pivot call, with reasons
- Segment-level demand: who really wants it
Capabilities
Everything you need, nothing you don’t.
Falsifiable tests, designed for you
Your co-founder builds demand tests with a real bar to clear: the kind that can actually fail, so a pass means something.
Find and talk to real customers
Filter by role, industry, and geography. Bring your own list or let your co-founder field the audience.
A scored verdict
Every test ends with a 0–100 score and a go / refine / pivot call you can act on today.
Pivot, don't sink
If it doesn't clear the bar, your co-founder routes you to a stronger idea instead of letting you push a dead one.
The verbatims that matter
Read the open-ended answers that change your positioning, surfaced and themed for you.
Segment-level demand
See exactly which persona wants it, so you aim at the buyers who'll actually pay.
FAQ
Common questions
What makes a test 'falsifiable'?+
It has a bar set before you run it. If real customers don't clear that bar, the idea fails the test. That's the point. Leading surveys that can only confirm your hope aren't validation.
What does the verdict look like?+
A 0–100 score plus a go / refine / pivot recommendation and the reasoning behind it, including which segments showed demand and which didn't.
What happens on a 'pivot' verdict?+
Your co-founder takes what it learned and routes you back into Discover for a stronger idea. Your archived work stays queryable, so nothing's lost.
Can I bring my own audience?+
Yes. Email, link, or QR to your own list, or have your co-founder field responses for you.